#1 - JANUARY 2024
Portrait : Victor Genin
Victor Genin
SKEMA ALUMNI VP Sustainable Performance VP, Accor
Changing our habits
“The hospitality sector of the future must be based on responsibility and respect, with sustainable development central to its actions. Accor is striving to build a contributive model, which means giving back more than we take.”
A positive approach
“Under the leadership of Brune Poirson, Sustainable Development Director within the Committee and a member of the group’s Executive Committee, Accor has committed to achieving the SBTi Corporate Net-Zero Standard by 2050, with an initial 46% reduction in its emissions by 2030, and has made its first bond issue indexed to its sustainable development objectives for €700 million. ESG (Environment, Social, Governance) criteria now play an important role in the variable pay of Accor’s managers and executives, going up to 15% for key positions.”
With sound foundations
“We’re very careful not to communicate about things we don’t do, or do badly. We’d rather miss out on a major communication opportunity. We seek to be rock solid about what we say, and humble in the way we say it.”
A partner in cooperation
“The Purchasing teams, led by Caroline Tissot, in partnership with other leaders in the hotel industry, including Hilton, IHG Hotels & Resorts, Marriott International and the Radisson Hotel Group, have announced the co-founding of the Hospitality Alliance for Responsible Procurement (HARP). This alliance is part of Accor’s ongoing commitment to sustainable purchasing, and aims to help reduce the Group’s carbon emissions.”
A fresh look
“The first phrase they teach us when we adopt ESG is that there is no such thing as a winning company in a losing world. That resonates with me every single moment. Tomorrow, in a world on fire, the only companies left will be those geared to a contributive model. It’s part of the approach we want to add to our value proposal.”
Key dates
2003
Graduates from SKEMA Business School
2008
Appointed Key Accounts Manager, Edenred France
2014
Appointed Regional Sales Director, Edenred France
2016
Appointed CSR Director for the Edenred Group
2022
Becomes Accor’s Sustainable Performance Vice President